If you have a website that sells adspace, or has text ads you’ve probably heard the term “ad blindness”. (If you haven’t heard it you should think about the concept.) The idea is that people regularly seeing ads ultimately become desensitized to them and “tune them out”. In terms of web pages that means they may ignore entire sections of the page, text in certain colors, whatever appears to their experience to be an advertisement. I’ve even known people to miss out on page navigation if it’s on the right hand side of the page because they are just used to ads being over there and don’t pay attention to that area (we may explore that idea a bit more later….)
What kinds of things can be done to fight ad blindness?
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Cash Mails
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